Comparison

OnyxMetric vs Google Analytics

The free default, built around Google's ad ecosystem. Here is how it compares with OnyxMetric on pricing, privacy and features, and who each one suits.

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Overview

The short version

Google Analytics: Google Analytics 4 is Google's analytics product. The standard version is free, and it connects tightly to Google Ads, BigQuery and the rest of the Google marketing stack. It uses cookies and identifiers, so most sites need a consent flow for visitors in regions that require one.

OnyxMetric: a paid web and product analytics platform with cookieless tracking, session replay on the Pro tier, funnels, retention, goals, events, Web Vitals, error tracking, feature flags and experiments, Google Search Console data and an MCP server for AI assistants. Pricing is per site per month: Base $99, Plus $199, Pro $299.

Google Analytics fits best when: Teams that run Google Ads and want attribution inside the Google ecosystem at no license cost.

Feature comparison

FeatureOnyxMetricGoogle Analytics
Pricing model
Per site per month: Base $99, Plus $199, Pro $299. Yearly is 10x monthly.
Free standard tier. Enterprise tier is sold by quote.
Cookieless by default
No cookies, no consent banner for analytics.
Uses cookies; consent handling usually required.
Session replay
Included on the Pro tier.
Funnels
Via Explorations.
Retention
Feature flags and experiments
Web Vitals
Error tracking

Google Analytics details reflect public information at time of writing and may have changed. Confirm on the Google Analytics site. A dash means partial or optional. Rows with no verified data for a product are omitted.

Which one should you pick?

Choose Google Analytics if

  • You buy a lot of Google Ads traffic and want native conversion import.
  • You need a free tool and can absorb setup time and consent handling.
  • You already export to BigQuery and have analysts who write SQL.

Choose OnyxMetric if

  • Cookieless tracking, so analytics data does not depend on a consent banner.
  • Replay, errors, Web Vitals and flags sit in the same dashboard instead of separate tools.
  • A flat per-site price instead of a free tool paid for with setup hours and consent loss.

FAQ

Common questions

For traffic, sessions, goals, funnels and retention, yes. Google Ads audiences and BigQuery export are Google-specific, so if you depend on them, keep Google Analytics alongside OnyxMetric or plan the change.

Free has hidden costs: consent banners that reduce measured traffic, setup and training time, and extra tools for replay and error tracking. Whether OnyxMetric pays back depends on how much those cost your team.

Try OnyxMetric alongside Google Analytics

Add the script, compare the numbers, and decide with your own data.

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Managed, monitored, and supported by us.